Poker C-Bet Strategy 2026: Sizing, Frequency & Board Texture

Close-up of a stack of red and black professional poker chips placed aggressively next to an Ace-high flop on a dark felt table, illustrating the Continuation Bet (C-Bet) strategy.

Missed the flop? That doesn’t mean you have to fold.

In No Limit Hold’em, you will miss the flop about 2/3 of the time. The difference between a losing player and a winning regular is often how they handle these situations. The Continuation Bet (C-Bet) is your primary weapon to turn “air” into profit.

1. What is a C-Bet?

The definition is simple: You were the aggressor pre-flop, and you continue to bet on the flop.

This is a display of strength. Because you raised pre-flop, opponents assume you have a strong hand like AA, KK, or AK. Even if you hold absolute garbage, you can leverage this “Range Advantage” to force folds and collect the “Dead Money” in the pot.

2. Board Texture: Know When to Fire

You cannot C-Bet 100% of your hands. Your success rate depends entirely on Board Texture. You must determine if the flop favors your range or your opponent’s range.

Dry Board High Frequency
A♥
8♠
2♦
Features: Scattered cards. No flush draws. No straight draws.
Strategy: This is your playground. Your range hits this board hard (Ace-high). You can C-Bet here with high frequency (70%+) using a small size (33% pot) to deny equity cheaply.
Wet Board Check More
9♠
8♠
7♥
Features: Highly connected. Lots of draws. “Nut Advantage” shifts to the caller.
Strategy: Be careful. The pre-flop caller has many more 89s, 78s, and set combos than you do. You should Check Back often. If you do bet, use a large size (75%+) to charge draws.

3. Sizing: How Much Should You Bet?

Don’t just auto-click “Half Pot.” Modern GTO strategy dictates that your bet size should reflect your advantage.

Small Size (25% – 33% Pot)
Best for: Dry Boards
Goal: Efficiency. You get the same folds from trash hands (like K-high) whether you bet 33% or 66%. Risk less to win the same amount.
Large Size (66% – 75% Pot)
Best for: Wet Boards
Goal: Protection and Value. If the board is draw-heavy, you must charge your opponent a premium to see the next card. Don’t give them cheap odds to outdraw you.

4. The Trap: Multi-way Pots

Golden Rule: Play honest in multi-way pots.

If 3 or more players see the flop, your C-Bet frequency should drop dramatically. The math is simple: more players mean a higher probability that someone hit the flop. Bluffing into a crowd is the fastest way to burn chips. If you don’t have a strong hand or a strong draw, just check.

Frequently Asked Questions (FAQ)

What is a good C-Bet percentage?
For heads-up pots, a balanced C-Bet frequency is usually between 45% and 60%. If you are betting more than 70%, you are likely over-bluffing. If you are under 40%, you are playing too passively.
Should I C-Bet when I miss the flop?
It depends on the board texture. On “dry” boards (like K-7-2), yes, you should bet frequently even with air. On “wet” boards (like J-T-9), you should check back and give up unless you have a strong draw.
How do I choose the right bet size?
Remember this rule: “Range Advantage = Small Bet, Nut Advantage = Big Bet.” On safe boards where you have the advantage, bet small (1/3 pot). On dangerous boards where you want to polarize, bet big (2/3 pot or more).
What should I do if I get check-raised?
If you were bluffing with total air, just fold. If you have a draw (like a flush draw) or a pair, calculate your pot odds to see if you can call. Don’t let the fear of a check-raise stop you from betting in the first place.

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